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The Bridge
Do you want to amp up your company generated business game? The Bridge is where the real estate, relocation and mobility industry can discover how taking a new path doesn’t have to be scary. Teresa R. Howe is an expert in her field with years of successful program and services development and management. She has a passion for helping companies be the best they can be. Do you want more revenue, more customers and better experience management? Get tips on how to compete more effectively in a world of constant change and disruption. You might also come across some random thoughts that just pop into her head.
Here we are in the shiny new year, and the possibilities are endless, so it’s time to get busy. While 2025 presented many unique challenges we haven’t faced before, 2026 seems likely to be a continuation of the chaos and may present an entirely new set of tests. If you haven’t done it already, it’s time to take a look back at what worked last year and what didn’t. And then build your strategy for the new year. It’s not too late.
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Regularly posting funny memes or thoughtful quotes may make someone smile, but it won't necessarily make them think of you if they have a referral in your market. I regularly tell my clients that they have to create a triangle of recognition that sticks. People need to associate your name with your market and your company and remember it.
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We have a transparency issue in our industry. And I’m not just talking about in real estate…in relocation, too. It seems to have evolved from the premise of “well, no one ever asked.” It is time we pulled back the curtain on referral fees. If the value is there, the referral fee should not be a problem.
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