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Handling relocation is sort of like competing in the Biathlon. Sometimes it feels like we are fighting uphill in rough conditions, required to hit unrealistic targets while gasping for our next breath. Sometimes we need to step back from the drama and remember why we got into the line of work in the first place.

While we all have had our challenges with ‘preferred or requested’ agent referrals from relocation management companies (RMC), those challenges may extend beyond that single transaction and often go unnoticed by you.  Don’t assume everything is ok. Control the narrative of how you are represented in their broker database.

Here is the follow up piece to the acquisition announcement story now that the deal has closed. This is just the beginning of what is sure to be a wild ride (and not just for those directly affected).

Here we are in the shiny new year, and the possibilities are endless, so it’s time to get busy. While 2025 presented many unique challenges we haven’t faced before, 2026 seems likely to be a continuation of the chaos and may present an entirely new set of tests. If you haven’t done it already, it’s time to take a look back at what worked last year and what didn’t. And then build your strategy for the new year. It’s not too late.

Regularly posting funny memes or thoughtful quotes may make someone smile, but it won't necessarily make them think of you if they have a referral in your market. I regularly tell my clients that they have to create a triangle of recognition that sticks. People need to associate your name with your market and your company and remember it.