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I want to talk to broker-owners for a minute. Not presidents or leadership of big entities where you have no real power to make significant changes. I want to talk to the decision-makers. The ones who shape the fabric of your company. You have a huge opportunity right now; do you know that?

We can learn a lot about the future by looking in the rearview mirror. Transformative change is inevitable, especially with the rapid escalation of technology and AI. The threat (and solution) came from an outside entity or field. But the solution and the need for it came from the end user's demand that outsiders paid attention to and forced the changes. Will real estate be one of those industries that has a dramatic change, but not from the inside, from the demands of the end user?

The key players in the private, exclusive listing debate are amping up their game by producing surveys/studies about the effectiveness or ineffectiveness of not marketing a home on the MLS. I have included a comparative analysis here to help you see that data isn’t always what it seems. It compares data from Compass International Holdings (CIH), Bright MLS, and Zillow.

If you are healthy enough, consider donating blood, even if only once a year. It just takes about 45 minutes, and they have great snacks. I arrived at 2:45 and was out of there by 3:20 with an awesome bag of Nutter Butters.  

Tell your customers the truth about what is going on in the industry and why. Build trust by doing the right thing for them so they can make informed decisions. Be transparent by openly discussing the steps you are taking to protect them. We must tell the truth, earn the trust, and always be transparent as we deliver our services.