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Business cards reinforce what I call creating a ‘triangle of recognition’. If people can’t associate your name with your company and your market, then you are doing them and yourself a disservice. I can’t tell you how many directors I have known for years, and I have no idea what market they serve. Do you see the problem? Don’t discount the power of a business card.

Seth Grodin says, “Lazy isn’t a moral failing. It’s an economic consideration. We have limited time, limited energy, and limited resources. Allocating that effort is often done in response to what’s at stake and what’s on offer.” Labor Day always gives me pause to think about all the people around me who work so hard. Here’s to Mo, the hardest worker I’ve met in a long time.

I want to talk to broker-owners for a minute. Not presidents or leadership of big entities where you have no real power to make significant changes. I want to talk to the decision-makers. The ones who shape the fabric of your company. You have a huge opportunity right now; do you know that?

We can learn a lot about the future by looking in the rearview mirror. Transformative change is inevitable, especially with the rapid escalation of technology and AI. The threat (and solution) came from an outside entity or field. But the solution and the need for it came from the end user's demand that outsiders paid attention to and forced the changes. Will real estate be one of those industries that has a dramatic change, but not from the inside, from the demands of the end user?

The key players in the private, exclusive listing debate are amping up their game by producing surveys/studies about the effectiveness or ineffectiveness of not marketing a home on the MLS. I have included a comparative analysis here to help you see that data isn’t always what it seems. It compares data from Compass International Holdings (CIH), Bright MLS, and Zillow.